Rascal+Friends was born when siblings Grant and Louise identified a need for a premium diaper is gentle on rascal bums.
Louise, a mother of four boys, put her mind to developing an affordable diaper with no nasties, after her third rascal had severe eczema. Of course, it had to perform great and look super cute too!
After testing hundreds of designs and unique features they settled on our current product - an affordable diaper that doesn't compromise on quality and performance. With Grant's business expertise, we successfully launched Rascal+Friends to many happy families across New Zealand.
We are now bringing our Rascal love to the rest of the world through teaming up with Nick Mowbray, CEO of ZURU.
Customer Love - Switzerland
Meet Josephine, the woman
behind all customer enquiries!
As a mother, Josephine understands all the highs and lows that come with being a parent! Between responding to all your messages, you'll find Josephine chasing after her own little rascal and spending time with her family.
Meet the team
Design Project Manager
International Business Development
Co-Founder & Co-CEO
Lead Graphic Designer
Co-Founder & Director Product Development
Co-Founder & CFO